OBM Cheese
OBM (Osama Baqar Manufacturers) is a dynamic venture founded by two passionate food scientists with a mission to transform Pakistan’s dairy industry. With deep expertise in food sciences and microbiology, we are committed to elevating the cheese market by offering premium-quality, locally produced cheese that caters to both local and export demands. Our journey begins with processed cheese, but our long-term vision is to expand into artisanal cheese and other innovative, research-driven food products. At OBM, we aim to not only serve as a high-quality cheese producer but also as a catalyst for economic growth, job creation, and industry innovation.
We are dedicated to educating consumers about the benefits of real cheese while contributing meaningfully to Pakistan’s food industry and economic future. Through our commitment to quality, innovation, and community, OBM strives to inspire local entrepreneurs and elevate the standards of the dairy sector.
Problem Statement
Pakistan’s cheese market faces several critical issues that must be addressed for growth:
1. Lack of Awareness: Most people in Pakistan are unaware of the various types and benefits of
cheese, often associating it only with pizza. OBM Cheese aims to educate consumers about what
real cheese is and its value.
2. Underutilized Milk Resources: Despite being a major milk producer, Pakistan fails to fully utilize its
dairy potential. By producing high-quality, locally sourced cheese, OBM Cheese not only aims to
meet domestic demand but also position Pakistan as a key player in the global cheese export
market.
3. Low-Quality Analogue Cheese: The market is flooded with unhealthy, imitation cheese. OBM
Cheese aims to raise awareness about this issue and offer natural, healthier alternatives.
4. Misconceptions about Cheese: Many older generations perceive cheese as an unhealthy product
meant only for children, leading to limited consumption across age groups. OBM Cheese is
committed to raising awareness about the nutritional benefits of cheese, encouraging its inclusion
in diets for all ages
Mission Statement
Our mission for the first five years is to establish a market for the highest quality processed cheese in
Pakistan. We will focus on creating a robust distribution network and setting up a state-of-the-art
factory to ensure consistent supply. Once the foundation is solid, we will introduce the concept of
artisanal cheese and leverage our distribution line to spread our products throughout the districts and
across Pakistan.
Vision Statement
Our long-term vision is to transform OBM into a leading biological sciences research company. Beyond
cheese, we aim to develop and introduce research-based products such as mushroom farming,
hydroponic systems, whey protein shakes, and probiotics, all contributing to healthier living. We aspire
to set a new trend in Pakistan, promoting innovation through science and becoming pioneers in the
research-based food and health industries.
Happy People Say Cheese!
We appreciate your trust greatly. Our clients choose us and our products because they know we are the best.
Mon-Fri: 9 AM – 8 PM
Saturday: 9 AM – 8 PM